(DOWNLOAD) "Driven - Successful Brand Shaping Product Strategies" by designaffairs GmbH # Book PDF Kindle ePub Free

eBook details

Title: Driven - Successful Brand Shaping Product Strategies
Author : designaffairs GmbH
Release Date : January 01, 2013
Genre: Economics,Books,Business & Personal Finance,Professional & Technical,Design,Industries & Professions,
Pages : * pages
Size : 12254 KB

Description

What motivates a company to rise to new challenges over and again? To go the trouble of transferring their visions and values into a clear design language, into a portfolio and brand positioning that is perceived as intended by the recipient? Answers to this can be given both in view of the Best Practice from diverse sectors as well as by using specific examples from top companies such as Apple, Bosch Thermotechnik, Dyson and Siemens B/S/H.

From the nine sectors covered by the survey we have chosen three as examples to illustrate the application of our multi-dimensional strategy contemplations in depth: TIME, Building Technology and Small Household Appliances. By using these sectors as examples, we can show how a company can become a winner or a loser in markets that are already saturated. The three Best Practice examples presented in the following section show clearly how a well-conceived design, brand and product strategy can be ideally implemented in the market.